Ashya : Blue Mountains Campaign
ASHYA | BLUE MOUNTAINS CAMPAIGN
In preparation for the launch of the latest collection from travel accessories brand ASHYA, we travel to Surrey County, Jamaica with the designers, photographing the lookbook and filming the campaign which launched exclusively with Hypebae, later featured in Elle Brazil, InStyle Magazine, Nylon, and Who What Wear.
The “Blue Mountains” collection explores the diversity and richness of Jamaican soil and its foliage. Inspired by the extensive range of lush plant life that clothes the slopes of Blue Mountains and throughout the caribbean island, the collection aims to celebrate and capture Jamaican culture through the distinct lens of the country’s opulent botanical heritage.